As question states... just a noob question but how do I apply it? I need those 20 extra character points because my dominance is all stuffed up within the pack.

Scroll down to the bottom of your den page and select use bronze figurine(or 'use all' if you bought more than one)

You need to scroll down to the bottom of your den and click "Use"
Then to use the character points, go to the wolf you want to assign them to and click "Assign Character Points"